Sep 14, 2022
In this episode, Dan connects with award-winning marketer, public speaker and chair of the American Marketing Association’s ethics committee, Lisa Bowman. In 2020, Lisa’s tenure as United Way’s Chief Marketing Officer ended after she endured years of retaliation for reporting a fellow executive for sexual harassment. Her bestselling memoir, “Harasshole: A Cautionary Tale of My Time at ‘America’s Favorite Charity,’” chronicles her experience.
Today, Dan and Lisa talk about the marketing challenges she faced as CMO at United Way, how the company repeatedly chose to shelter the “harasshole” despite complaints from multiple women, the retaliation she experienced for reporting him, and her path forward as an advocate and public speaker. And of course they also talk about marketing, leadership, ethics, purpose, and more.
In This Episode