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Jun 5, 2020

What does it take to make your digital experience a pleasant one? All too often, companies and marketers pay lip service to customers and fail to serve them a winning digital experience. In this episode Dan connects with Scott Boyarsky, global head of digital experience at Fidelity Investments, to dig into the digital experience and why so many companies get it wrong. Among the key points they cover:

What is Digital Experience (DX)

Digital transformation: how all companies have a "second job as a tech company"

A debate on the Net Promoter Score

Importance of measurement

What makes a good experience