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  2. 97: Why Web3 and Community Go Together with Brian Piper

97: Why Web3 and Community Go Together with Brian Piper

Jan 13, 2023

In this episode, Dan connects with seasoned content marketer, communicator, search engine optimization (SEO) expert, author, strategist, and Web3 speaker Brian Piper. Dan and Brian sit down to chat about the basics of Web3 and why it’s the next step in the evolution of communication, expression, and innovative ownership. In the process they dig into the idea of community (they're both members of Mark Schaefer's RISE community) and how it has turbocharged their learning. 

We learn that Brian is a serial learner. Almost thirty years ago, he jumped into content marketing and SEO and began paving his career path simply because he had a burning interest in the field. As a well-known speaker and Web3 educator, those dedicated beginnings are still with him today, and he remains eager to continue learning and share his findings with others. With his upcoming book (available for preorder), Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, he breaks down storytelling, creation, and connection in this ever-evolving digital world. Tune in to learn more about how Web3 is ushering in a new age of marketing and creativity and helping to develop communities all across the globe. 

In This Episode

  • (5:03) Brian’s introduction to Web3, Search Engine Optimization (SEO), and content strategy
  • (14:36) The importance of trusting your instincts and skills
  • (17:00) The evolution of connecting and networking in the professional world
  • (22:13) How Web3, blockchain, and NFTs are revolutionizing efficiency, transparency, community, and ownership
  • (30:51) The core elements of Web3 and how the transactions work
  • (42:04) How to visualize and understand the contractual qualities of an NFT
  • (50:10) How to control and protect your digital assets and why education on this topic is so important
  • (58:57) Exploring the metaverse and understanding its impact and potential
  • (1:10:37) The upcoming co-created book, Brian’s exciting new business ventures, and where to connect with him

Notable Quotes

  • “You have a unique way because of your life experiences of communicating information that’s completely different than anybody else. And some people are just going to connect with you on that. And I think that’s really the fundamental, beginning point of community.” – Brian (16:28) 
  • “(On NFTs) You can put whatever assets you want, whatever digital property you want to represent yourself in a wallet, and you can share that.” – Brian (26:28)
  • “But really the coins (tokens) are serving as a kind of, almost as a social lubricant. Somebody does something nice in the community; they get rewarded with some coins (tokens). You want to have somebody help you promote your podcast; ‘I’ll give ya 50 coins (tokens).’ It’s a grand experiment, but that’s the way that brands could also think about using their coins (tokens).” – Dan (35:14) 
  • “Typically the way that most experts define the metaverse – it’s a virtual, 3D, immersive environment that’s persistent, that stays there even if there’s no people in there, where you can have large groups of people come in and interact.” – Brian (1:01:16)
  • “I really think the future of marketing is community. I see everything moving back from, ‘How big an audience do you have? How many people do you have following you?’ to ‘How connected is your community? How engaged is your community? How loyal and active and incentivized are your people?’” – Brian (1:15:21)

About Brian

Brian Piper is a seasoned marketer, search engine optimization (SEO) expert, author, speaker, strategist, and Web3 educator specializing in helping individuals and their businesses understand blockchain and digital exchange. He also knows digital content, data, and communication well after entering the industry almost thirty years ago. With his upcoming book, Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, he’s sharing the steps to begin optimizing your content to reach a greater audience and level of success. 

Resources & Links

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Brian Piper